Lorrex

 
Effective Electronic Newsletters
I am currently providing some Internet strategy advice to one of my clients. As part of that work they asked for my assistance in setting up an electronic newsletter. I have advised them to start a corporate blog but they want to try a newsletter first.

In that electronic newsletters aren't really my speciality I pointed my client in the direction of some vendors that provide online newsletter management tools. One of the vendors had a nice list of fundementals you should employ to make your newsletter more effective. I liked the list and thought I'd post a link here for your reference. Even though the list was intended for electronic newsletters I think that the information also applies to websites.

Have you thought of publishing a newsletter? I'd be curious to hear your feedback.
- posted by John @ 17:43  

 
Is spelling important for SEO?
Spelling is indeed important for SEO but not necessarily in ways that we are comfortable with. In order to present a professional image it is very important to have your site content spelled correctly. This can take a lot of time to properly edit and proofread. But here's the rub - your visitors will not spend as much time proof reading their query.

According to Google there are were almost 600 ways to spell " britney spears " in a three month period. The traffic associated with these misspellings was roughly 30% of that of the correct spelling. The lesson here is that you could be missing a large number of visitors because of misspellings. By extension variations of a word could also be important in your SEO strategy.

For example if you sell Oak Chairs you may also want to have your site optimized for Oak Furniture. Be broadening the search terms you may get more leads that are not qualified but it could mean you don't miss that one lead that changes your business.
- posted by John @ 13:21