Monday, May 16, 2005
Effective Electronic Newsletters
I am currently providing some Internet strategy advice to one of my clients. As part of that work they asked for my assistance in setting up an electronic newsletter. I have advised them to start a corporate blog but they want to try a newsletter first.
In that electronic newsletters aren't really my speciality I pointed my client in the direction of some vendors that provide online newsletter management tools. One of the vendors had a nice list of fundementals you should employ to make your newsletter more effective. I liked the list and thought I'd post a link here for your reference. Even though the list was intended for electronic newsletters I think that the information also applies to websites.
Have you thought of publishing a newsletter? I'd be curious to hear your feedback.
