Wednesday, May 11, 2005
Is spelling important for SEO?
Spelling is indeed important for SEO but not necessarily in ways that we are comfortable with. In order to present a professional image it is very important to have your site content spelled correctly. This can take a lot of time to properly edit and proofread. But here's the rub - your visitors will not spend as much time proof reading their query.
According to Google there are were almost 600 ways to spell " britney spears " in a three month period. The traffic associated with these misspellings was roughly 30% of that of the correct spelling. The lesson here is that you could be missing a large number of visitors because of misspellings. By extension variations of a word could also be important in your SEO strategy.
For example if you sell Oak Chairs you may also want to have your site optimized for Oak Furniture. Be broadening the search terms you may get more leads that are not qualified but it could mean you don't miss that one lead that changes your business.
