Saturday, April 09, 2005
SEO Long Tail
While reviewing the web stats for one of my clients as part of my SEO maintenance service I noticed that only 50% of the traffic comes from the top 20 keywords. I noticed similar results in some of my other client's stats. This is referred to as the "long tail" approach to marketing. On a graph think of the long tail as the reverse of a "hockey stick" line.
Chris Anderson from Wired Magazine wrote a great article about the long tail. You can get a copy of it here. Danny Sullivan has posted a more SEO relevant blog on this phenomenon here. His blog has links to several more sites supporting his position.
