Wednesday, April 27, 2005
Internet lead generation - myth or reality?
For most everyday business the purpose of their website is to help that company market its product or service. The purpose of marketing is to generate leads. In essence a website should generate leads. Unfortunately not all websites have this objective in mind.
A lead can mean many things. If you sell VOC filtering systems it may mean the contact details for someone looking for that type of equipment. If you operate an adult literacy program a lead may mean contact details for a volunteer tutor. What ever your definition of a lead is, you should make sure your website is working to get you more of them.
A number of years ago a client said something to me that is apropos to this post. He said "you can't close what you don't propose." You can convert site visitors in to leads simply by asking them to contact you. (example)
